One of the challenges entrepreneurs face is building credibility for their brand. When starting to put together your promotional materials, it is sometimes necessary to create the content you need that will match the image you want to convey. Rather than “making do” with what you already have, why not have something made that will accurately represent what you want to be known for. And when the goal is to build credibility for your brand, you need a good mix of source material. A good example of this is in a video we recently created for Malaysian mystic Kabir Khan to position him as an iconic personality.
From the initial concept we arranged the venues and locations, sourced the actors, got the shots we wanted, then edited and scored the video to create a high-end video marketing tool.
However, there is no cookie cutter formula for promotional videos. Different markets call for different types of videos. Another video that we just completed was a music video for The Moogician, Todd Charles. One of his many talents is as a musician, and this is the fourth music video we have created together. Todd does shows to educate and promote dairy. For this video we filmed at several locations around Chicago with iconic views of the city, as well as Fair Oaks dairy farm and edited everything into a fun-filled song about butter.
Combining robotics, projection mapping, and a choreographed actor, this performance tells a story of the principles of magic. This is a performance unlike any I have ever seen!
And here’s a Behind the Scenes look:
I have just returned home from Chicago where I was working with magician Bill Cook, filming some performances and other segments for a new video project.
It’s no secret that video is a powerful tool for promotion and marketing. Prospective clients want to see who they are hiring and what they are getting. One of the most important aspects of video marketing is to know what image you want to convey, and for which market. Once you have established that, it becomes easier to create the story you want to tell. Since most businesses reach out to different markets, it becomes necessary to have multiple videos that “speak the language” of each specific market.
This month I would like to feature 2 videos we created for Comedy Magician Tim Gabrielson.
The first is a Sizzle Video. Short and sweet, this style of video helps establish credibility and give people a tease of the excitement and energy of the performer’s show.
When you want to reach a specific market, it is ideal to have a solid Demo Video. This style of video is a bit longer and more involved and should convey the benefit of your service to the desired market.
Jordan’s creativity, talent, communication skills, and patience,
combined with his entertainment background sets Red Spade
Entertainment far above industry standards.
After years of dealing with several different video production companies and
experiencing the difficulty of trying to explain the vision in which I
wanted my video to be portrayed, and not knowing what of my stock
footage I was to use…led me down a road of costly and unprofitable
demo reels that did not show “ME” on stage. With the footage that was
given to Jordan to choose from, I could not be happier. Jordan…you
have a wonderful gift, thanks for sharing it with me…I only wish I
would have found you years ago.
The Magic of Comedy
Getting to work on a new project, be it a live show or video, always fills me with anticipation. Anticipation of what it will become, how it will evolve. Since one of the things I do is work with clients on creating a concept and developing their media image, each video is its own unique endeavor. Transforming a collection of video footage and show clips into a concise, high energy marketing tool does take careful planning and attention. And I never quite know what each video will become until I start working on it. But as they say, good things are worth waiting for.
We have just completed a new promo video for Fire Performer & Illusionist Antonio Restivo. Antonio had accumulated a lot of footage over the past few years and was ready for a new promo video. If you have seen Antonio you know he has an iconic look, a fitting character for a fire performer. I knew I wanted the video to capture that look as well as highlight many of his accolades. In addition, being able to use the element of fire for this video opened up a lot of possibilities visually. To be consistent with Antonio’s branding, I animated the graphic files from his logo and website in the promo video and the DVD menu.
Take a look at our latest creation:
On another note, as some of you may know one of my earliest creative endeavors with film making was making conceptual video art. For those interested in seeing some of my video art, you can now view them on my website. Here is a direct link to the portfolio: http://www.redspadeentertainment.com/videoproductions/video-art/
“I don’t like to be out of my comfort zone, which is about an inch and a half wide.”
– Larry David, creator of Seinfeld and Curb Your Enthusiasm
Reading this quote reminds me of myself at times. Perhaps we all have a tendency to get comfortable with the way things are. I have just returned home from a week of shows at the Magic Castle in Hollywood.
This year I performed a new show in the Close Up Gallery, a theater I had never performed in. It presented a new challenge for me. Having now returned from the week in the Close Up room I realize what that (seemingly) little leap outside my comfort zone did for me creatively. We can only grow if we are willing to feel a bit awkward by trying something new.
Earlier in the month I spoke to the faculty of the College of Marin here in Northern California.
To kick off the new year they brought me out to speak about transforming reality through Surrealism. It is always a great feeling to be a catalyst for transformation and change.
I try to push my comfort zone with each new video I make as well. I do this by experimenting with new techniques, trying to create different styles and moods. This month I would like to share with you a recent promo video we did for The Moogician. This video was to promote the Moogician to fairs and festivals. Using his existing footage, we animated his logo and edited the video into its final form.