One of the challenges entrepreneurs face is building credibility for their brand. When starting to put together your promotional materials, it is sometimes necessary to create the content you need that will match the image you want to convey. Rather than “making do” with what you already have, why not have something made that will accurately represent what you want to be known for. And when the goal is to build credibility for your brand, you need a good mix of source material. A good example of this is in a video we recently created for Malaysian mystic Kabir Khan to position him as an iconic personality.
From the initial concept we arranged the venues and locations, sourced the actors, got the shots we wanted, then edited and scored the video to create a high-end video marketing tool.
However, there is no cookie cutter formula for promotional videos. Different markets call for different types of videos. Another video that we just completed was a music video for The Moogician, Todd Charles. One of his many talents is as a musician, and this is the fourth music video we have created together. Todd does shows to educate and promote dairy. For this video we filmed at several locations around Chicago with iconic views of the city, as well as Fair Oaks dairy farm and edited everything into a fun-filled song about butter.
These days it seems that just about any person with a computer can consider themselves a video editor. While this may serve one’s needs for basic editing, it cannot replace working with a professional. That’s because good editing is more than just making cuts, dragging clips on a timeline, and dropping in some transitions. Good editing, whether through written, audio, or visual media, uses a wide range of creative skills to tell a story. This past year we took on many new projects, each presenting different opportunities.
In 75 seconds you can experience the range of different videos we created and a glimpse of the work that went into creating them. If you like what you see feel free to share it with your friends!
One of the pleasures of being in a creative industry is that I get to travel to new places and work with very talented people. Last month I traveled to East Waterford, Pennsylvania to work with The Moogician, Todd Charles. You may recall the promo video we made for Todd last year. Shortly after that project Todd came to me with a fun concept for a parody music video. In addition to performing magic, Todd is also an accomplished musician and had previously recorded two parody songs that he wrote.
It is with great pleasure and amusement that I share with you this month two music videos that I shot and edited, on location. First up is a lively, toe-tapping song all about cheese!
We filmed this all around New York City in just one day; hitting all the iconic landmarks from the Statue of Liberty to Rockefeller Center. Shooting from the rooftop gave us an even greater perspective of the city but was also the most challenging for me as I am not a fan of heights. And, despite initial weather reports of heavy rain, it turned out to be a perfect day in New York!
The second song, The Milk Song, we filmed over two days at the Lovetwo Farm dairy farm in Pennsylvania.
This was quite a unique experience for me as I had never been on a dairy farm nor had I filmed cows before. It was interesting to see how much the cows interacted with us and the camera. We definitely had some very “happy accidents” that made it into the final edit. I could not imagine a better location to film a song devoted to milk!
A big thanks to Dan Love at Lovetwo Farm, and especially to Todd Charles for writing and recording these fun songs and giving me the opportunity to collaborate on bringing them to life!
“Jordan takes the time to get it right. I will recommend him to everyone I know. He exceeded my expectations!!!” – Kevin James
I have just returned from Reno where I was filming Dirk Arthur’s Wild Magic show at Harrah’s. Dirk is just finishing up a 3-month run in Reno. His show features big illusions and big animals! One of things I enjoy most about working with clients is that each project presents a new challenge to create a video that matches their vision.
About a year ago Kevin James approached me about creating a new promo video to promote him to the corporate market. He said he was looking for this to be the best promo video he’s ever had. I told him I would love to create that. And throughout the time working on his project I always kept that in the back of my mind; wanting to make something that exceeded his expectations while staying true to conveying the epic sensory experience of Kevin’s show. Ever since i was a kid I have always admired Kevin’s work as a performer and creator of magic. So it was a real honor to work with him on creating a video campaign.
This is the :60 second sizzle video that we created:
As you can probably imagine a lot of time went into developing and creating this. As with every project I always try to push my limits and expand my skill set. Here’s an interesting fact, the logo and first five clips are actually still (flat) images that I animated to look 3D. I think this technique makes, otherwise stagnant, images all the more powerful. Of course, having great footage to work with is always a plus too!
If you are in New York, or will be in New York July 23 – August 29, one of my pieces of video art will be on display as part of the “Digital Magic” exhibition at the BJ Spoke Gallery in Huntington, NY. This was a juried exhibition, adjudicated by Laurence Gartel, known as the “father” of Digital Art. I feel very honored to have been selected.
Combining robotics, projection mapping, and a choreographed actor, this performance tells a story of the principles of magic. This is a performance unlike any I have ever seen!
And here’s a Behind the Scenes look: